Original Artwork by Jonathan Rice • Shop Artful Gifts • Free U.S. Shipping

  • Log in
  • Cart (0)
  • Checkout
  • CREATURES OF CHARACTER 
    • Mammals
    • Birds
    • Other Critters
  • Travel Art 
    • American Cities
    • Texas
    • National Parks & Places
  • AVIATION & TRANSPORTATION 
    • In the Air
    • On the Ground
  • SPECIAL COLLECTIONS 
    • Gallery Sets
    • Artful Gifts With A Story
    • From The Sketchbook
  • From the Studio
  • About 
    • About Jonathan
    • FAQs
    • Contact
  • CREATURES OF CHARACTER 
    • Mammals
    • Birds
    • Other Critters
  • Travel Art 
    • American Cities
    • Texas
    • National Parks & Places
  • AVIATION & TRANSPORTATION 
    • In the Air
    • On the Ground
  • SPECIAL COLLECTIONS 
    • Gallery Sets
    • Artful Gifts With A Story
    • From The Sketchbook
  • From the Studio
  • About 
    • About Jonathan
    • FAQs
    • Contact
From the Studio

The Case for Rabbit Trails

by Jonathan Rice June 01, 2026

The Case for Rabbit Trails

Why Creativity Doesn't Always Follow a Schedule

People sometimes ask what a typical day in my studio looks like.

I wish I had a more impressive answer.

I'm not the artist who starts drawing every morning at precisely 8:00, breaks for lunch at noon, answers email from 1:00 to 1:30, and wraps up the day with a neatly checked-off to-do list. If that's your rhythm, I admire it. It's just never been mine.

My mornings are fairly predictable. Breakfast. Coffee. Time with my wife. I check email and look over my to-do list.

After that, the day has a way of becoming... negotiable.

Every day starts the same. Every day ends differently.

Some mornings I dive straight into an illustration and don't look up for hours. Once I'm locked onto a project, I can become almost oblivious to everything else. Other days, I find myself following an unexpected idea. A reference book leads to another book. A photograph reminds me of a place I'd forgotten. One thought sparks another.

Before long, I've wandered down a rabbit trail.

I've come to think of rabbit trails as curiosity with a purpose. Not every detour leads somewhere worthwhile. Some simply burn an afternoon. But if you never allow yourself to wander, you'll probably never discover the ideas you weren't looking for in the first place.

Productivity experts would probably disagree with me.

They're not entirely wrong.

Rabbit trails can absolutely waste time.

But they've also given me some of my favorite work.

The best ideas don't knock first.

Over the years, I've realized that my creative life doesn't fit neatly into time blocks. Some of my best sketching happens at night while my wife and I are on the couch watching one of our favorite shows. You'll usually find my trusty iPad in my lap. I love sketching digitally. It's fast, it's flexible, and it keeps all those little ideas in one place instead of scattered across scraps of paper.

Portrait sketches are especially suited to those evenings. They're quick, loose, and gestural. By the end of an episode I may have a handful of new faces that never existed an hour earlier.

The couch is part of my studio.

Sometimes those evenings lead somewhere unexpected.

One night we were watching a cozy mystery set in Italy. Somewhere between the winding streets, little cafés, and vintage scooters, I found myself thinking less about the plot and more about the Vespa. Before long I wasn't just admiring it—I was mentally designing a poster around it.

That rabbit trail eventually became one of my favorite transportation prints.

Good conversations are never a waste of time.

The same thing happens in conversations.

A phone call with a friend isn't always an interruption. Sometimes it's research disguised as friendship.

An aviation photographer buddy of mine once spent an hour telling stories about old airplanes, the people who fly them, and the personalities of different aircraft. By the end of the conversation, I wasn't just thinking about airplanes anymore. I was thinking about an entire aviation poster series.

Another friend, who now lives in northwest Arkansas but grew up in the southeastern part of the state, was telling me about Arkansas. At one point he laughed and said, "Just skip the southeastern part—it's flat and ugly."

I laughed.

Then I wrote it down.

That single throwaway comment eventually became the line on my Arkansas travel poster.

Those conversations never appeared on my calendar. They were simply rabbit trails that turned into finished artwork.

Life doesn't wait for the calendar.

My wife and I help care for our four-year-old granddaughter a few days each week. Anyone who's spent time with a preschooler knows schedules quickly become suggestions. I've learned not to fight that. There will always be another email to answer. There won't always be another afternoon to read a story, build with blocks, or hear about the newest discovery through the eyes of a four-year-old.

Even my workouts don't happen at exactly the same time every day. Most are in the morning. Sometimes they're in the afternoon. The point isn't the hour on the clock. The point is that they happen.

I'm committed to the priorities, not the timetable.

That probably sums up how I work.

That doesn't mean I'm aimless.

Quite the opposite.

I'm very goal-oriented. Client deadlines are met. Posters make it into the shop. New ideas become finished illustrations. The work gets done.

I just don't always get there in a straight line.

For years I wondered if I should become one of those perfectly structured creative people. Maybe I'd produce more. Maybe I'd feel more organized. Maybe I'd finally discover the magical system everyone seems to be selling.

I've stopped chasing that.

Instead, I've learned to trust the way God wired me.

Curiosity has served me well.

Creativity doesn't only happen at my drawing table. It shows up during conversations, while watching television with my wife, in late-night sketches on my iPad, during family time, while reading, and yes... on the occasional rabbit trail.

I've found that a creative life isn't built by controlling every hour.

It's built by paying attention.

Paying attention to people.

Paying attention to ideas.

Paying attention to the unexpected connections that appear when you're curious enough to notice them.

Somewhere between coffee with my wife, an unexpected phone call, a sketch during our favorite show, time with my granddaughter, and a handful of rabbit trails, another poster usually finds its way into the world.

And for me, that's a pretty good day in the studio.

About Jonathan Rice

I'm a Texas-based illustrator and designer creating vintage-inspired poster art that blends strong graphic design with storytelling. My work ranges from wildlife and travel posters to aviation art, all created to bring a little character to modern walls.



Jonathan Rice
Jonathan Rice

Author

Tweet Share Pin It Email

Also in From the Studio

Why George LucasIs My NewIllustration Hero
Why George LucasIs My NewIllustration Hero

by Jonathan Rice October 01, 2026

George Lucas isn’t an illustrator, but he may be one of illustration’s greatest champions. With the Lucas Museum of Narrative Art, he’s making a billion-dollar statement that illustration, comics and popular visual storytelling deserve their place in the art world.

Continue Reading

So You Traced It. Big Deal.
So You Traced It. Big Deal.

by Jonathan Rice September 02, 2026

Is tracing cheating? Not even close. Artists have used tracing, optical aids and photography for centuries to help turn ideas into finished work. A look at what we can learn from Rockwell, Parrish and others—and why sometimes the best advice is simply to trace it and move on.

Continue Reading

The Art of Leaving Things Out
The Art of Leaving Things Out

by Jonathan Rice August 17, 2026

Why do my illustrations look the way they do? The answer goes back to a lesson I learned as a young graphic designer: remove everything that doesn't strengthen the idea. In this behind-the-scenes look at my creative process, I share how that philosophy shapes everything from my National Park posters to my Creatures of Character series.

Continue Reading

+Recent Articles

  • Why George LucasIs My NewIllustration Hero
    October 01, 2026
  • So You Traced It. Big Deal.
    September 02, 2026
  • The Art of Leaving Things Out
    August 17, 2026
  • Why I Keep Drawing Animals
    July 01, 2026
  • The Case for Rabbit Trails
    June 01, 2026

Subscribe

Additional Information
  • Search
  • Print FAQs
  • Returns & Exchanges Policy
  • Privacy Policy
  • Shipping Policy
Sign up for our newsletter

Sign up for insider tips, special offers, limited editions & more...

Represented by 
GOODNOISE

For commercial inquiries 
please contact: 
Julie Rosenoff 
+1 917.386.5448 
julie@goodnoisephoto.com


Country

© 2026 The Creative Visualist.

★ Reviews

Let customers speak for us

121 reviews
Write a review
96%
(116)
4%
(5)
0%
(0)
0%
(0)
0%
(0)
78
E
Douglas DC-3 Vintage Aviation Fine Art Poster
Etsy customer

very nice poster. great for my office.

E
Catalina Island — PBY Catalina Seaplane Vintage Aviation Fine Art Poster
Etsy customer

very nice poster. great for my office.

E
Douglas DC-3 Vintage Aviation Fine Art Poster
Etsy customer

Great - thank you! Beautiful print.

123